SEO Academia

Released on = June 26, 2007, 9:27 am

Press Release Author = Mark Furber/Netcallidus

Industry = Marketing

Press Release Summary = Thursday 3rd May was a first for NetCallidus when founder
and principle optimiser Mark Furber delivered a lecture to 40 senior academics
outlining the Science behind SEO. The key sponsor of the lecture was the IFR -
Institute of Food Research, keen to bring a greater level of understanding to the
academics, enabling to make the most of the internet as a way of increasing the
readership of their research and published material.

Press Release Body = Mark Furber commented \"The Internet offers the scientific
community many ways of ensuring their work is available by a much greater percentage
of the population. Gaining top search engine positions is only the tip of the ice
burg, their are many more ways for Academia to get wider - international audiences
numerous technologies including RSS Push technology. Many academics currently
operate micro sites and it is key that the universities realise that this is not
only an outdated Internet marketing strategy but will also have negative
repercussions for some sites\"

The Lecture was well received and Netcallidus received numerous testimonials on the
day. Many of the academics were made aware of the predictability of the search
engines by using simple techniques and came away with a good understanding of the
way in which the search engine and Google in particular read documents.

If you are a university and would like to arrange a lecture and workshops for your
department please contact Mark Furber on the following number:
01604 781044

For further information please visit http://www.netcallidus.com

Web Site = http://www.netcallidus.com

Contact Details = Mark Furber
Sywell Business Park
Unit 2
Skyways House
Sywell Business Park
Northants
NN6 0BN
United Kingdom
01604 781044

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